Poster Marketing Design- Guerilla Style

Sunday, January 20, 2008

Poster Marketing Design- Guerilla Style

Sometimes, marketing of your poster printing design needs aggressive tactics and unusual techniques to be able to reach as many clients as you can. Such design marketing style for your poster printing needs is promoting more of an attitude rather than a systematic list of the doâs and donâts for your products and services. According to poster printing designers and marketers, utilizing promotional materials from time to time needs what they call in the marketing industry the âguerrilla marketing strategyâ. It is a form of strategy that highlights more of the efficient and unforgettable distribution of your poster printing material, and eventually your product information and message. Guerrilla Tactic # 1: Design has a purpose. Poster printing design is considered to be a tool to reach a specific goal, not as an aesthetic decoration to make your posters likeable. Guerrillas generally avoid adornment, especially those considered pointless to the cause. Hence, every element used, every dot or even a point must have a purpose to reach a common goal. Guerrilla poster printing design is based not on the likes and dislikes of the user, but on how it can help to convey your message to your target audience. Moreover, the design, guerrilla style, is identified through careful planning and analysis of three things: your audience, your message, and your rival. Guerrilla Tactic # 2: Stand out and be recognized. This method of poster printing design understands the day-to-day battle of trying to compete with hundreds and thousands of messages sent to prospective clients out there. For your poster printing material to stand out, you need to be aware of this. Hence, guerrilla marketing design consists of fonts, colors and layouts that highlight a distinct and easily recognizable model that sets them apart from their competition. It reflects more than the principles and rules of good design; but rather, it indicates more of their values and standards. It is a given that you have to stand out amongst the crowd to get what you desire. And this can be achieved through consistency throughout the elements of your poster printing project. Guerrilla Tactic # 3: Provide a reader-friendly design. Guerrilla tactics in marketing knows that people are always on the move. They are always in motion- fast motion. And it takes something easy to read to get your message across. Thus, how you do your content is significant to how your message would be received by your target audience. Use typeface and font size to your advantage. Avoid designs that use too many capital letters and bold typefaces. Use your hyphen, punctuation marks and spacing wisely. And color is used to help, and not to interfere with the reading of your target audience. Guerrilla Tactic # 4: Emphasize, emphasize, emphasize. Poster printing design is used to emphasize whatâs important, and to identify those that are secondary. The different elements are used to provide a hierarchy among the information provided. Guerrilla Tactic # 5: Simplify. Less is more. This is the principle that guerrilla marketers try to live by. The use of fonts, type size, color and even images are all geared towards simplicity. Long content can bore and distract readers fast. Sustain interest by managing your information into bite-size pieces. Donât overload your readers with information. Again, simplify. As guerrilla tactics for poster printing goes, design is not that complicated. And itâs not the end-all and be-all of your entire poster printing project. It is a marketing tool that can be acquired to help you reach new heights in your business. Use it wisely. For comments and inquiries about the article visit: Poster Printing

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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