Come back to Pay per click Advertising

Saturday, January 26, 2008

Come back to Pay per click Advertising

Sometime you can not afford to...or simply do not want to wait. Pay per click search engines allows you to list atop search results quickly. This will allow you to: ? Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site design. ? Quickly gather feedback on market conditions. ? Split test to a live audience and gather results in real time. You can use Google AdWords to offer a free white paper about some topic from a one page website. If nobody is interested in downloading your white paper or you can not seem to get enough clickthroughs then odds are: ? the market is not yet ready for your product ? or you are marketing it from the wrong angle ? or you are marketing it to the wrong people There are a few major players in the pay per click arena. Overture (as of writing this) currently has network partnerships that span Yahoo!, MSN, InfoSpace, AltaVista, AllTheWeb and many other partners. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, and many others sites...even a few of my own. For the sake of this report I am only going to cover Google AdWords and Yahoo! Search Marketing. There are a few other pay per click search engines (Ask Jeeves, Business.com, Miva, Kanoodle, Enhance Interactive, 7Search, Findology, Search123, Epilot) that may be well worth a look after trying Google AdWords and Yahoo! Search Marketing. While beginning pay per click advertising I would recommend only using Google AdWords and Yahoo! Search Marketing. Why Use Large Pay Per Click Search Engines (Google AdWords + Yahoo! Search Marketing)? ? The results will be scaleable. ? The feedback will be quicker. ? Large pay per click search engines offer many great tracking and targeting features free. ? Larger pay per click search engines generally present higher quality traffic and are less susceptible to fraud. ? It is less complex managing two or three accounts versus 100 accounts. ? ItÂ¡Â¯s easier to track the ROI on 2 accounts than on 100 accounts. ? Many of the extremely small search engines never have real traffic. You are wasting your time registering with them. ? Even some of the better second tier search engines may waste a big hunk of change. In early April 2007 I tried using LookSmart. It sent me twice as much traffic as Yahoo! Search Marketing and traffic from LookSmart had a 95% bounce rate. That means that 19 of 20 site visitors from LookSmart immediately left and I paid for a ton of garbage traffic. The quality of traffic from smaller engines will vary from term to term, but its best to go with the biggest guys off the start and then try some of the smaller engines. Cpxclick Contextual Advertising Media is the highest paying Cost Per Click (CPC) affiliate network and guarantees on-time payments. The company's goal is to make affiliates money with 110% payouts. Webmaster referrals earn 5% of every new affiliate referred. Cpxclick Contextual Advertising Media offers affiliates and advertisers a balanced suite of services and support, all adding up to revenue gains and maximum Return On Investment (ROI). To learn more, visit www.cpxclick.com .

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