Since the beginning of July I counted atleast five apology emails. Everything from web site and tele-seminar glitches to "Oops I forgot to tell you about…" emails. Some have been situations where equipment just didn't work as it should have. These cases are just a way of life on the net. Servers will fail due to too much traffic (though by now you would think that they would have enough bandwidth to expect the usual deluge of vistors). An apology in the case of malfunction is expected.

Now what about the "Oops I forgot to tell you about…" apology. Usually the reason for this apology is because they were concentrating on one big launch and forgot about the other big internet marketing launch. It seems to me that if you are promoting and promoting one big ebook, system or software to your list and then suddenly throw another launch at them at the same time that this could be internet marketing information overload.

Personally I get tired of getting the same emails about the same launches from everyone's newsletters. My question is this, is it better to focus your promotions on one big internet marketing launch or is it better to promote every internet marketing launch that comes down the pike (even if those launches are at the same time)?

I have to believe that if you market every ebook, internet marketing system and internet marketing software that comes along no matter when it comes that you are just going to overload your subscribers. If you read some of the comments on Derek Gehl's blog there are many people who have trouble getting started just because of information overload. If you keep throwing stuff at them just because it's the new thing coming out, your people are eventually going to get tired of it and leave.

Another thing you have to remember is the old saying that my daddy always used to tell me (and now I tell my sons), "Money doesn't grow on trees." Most internet marketers that are starting out have a very limited amount of funds to work with. Because of this they must pick and choose what would be the best investment for their dollar. If you are sending an email about every ebook, system or software that comes along (which can be almost everyday it seems like sometimes), how can they make up their mind what is best for their dollar.

Now what if your subscribers are also subscribed to your competition's newsletter but those competitors are going on and on about just one big product and how that one product will change his subscriber's internet marketing business. Who do you think those subscribers are going to listen to? The guy going on about the one product or you, who has jumped to the next product and the next product and the next product.

Let's remember the KISS method of doing business. Keep it simple so your subscribers will have an obvious choice when they decide to spend their hard earned dollars. Give them one or two choices that you have really hyped up and make them feel that their choice buying from you will be the right investment.

posted by Make Money Online @ 6:11 AM   0 Comments